It was a subset of the “Dirty Rotten Hippies” who started to figure out early on in the Baby Boomer generation why “getting back to nature” via organic farming made so much sense. But they were discredited (by guess who…) by being lumped in with the worst of the drug and disease ridden counter-culture. Now the USDA recognizes that from a nutritious standpoint they were on the right track. They didn’t have a multibillion dollar a year campaign to tout their discoveries. Thank God for a free press but we need some dollars too.